Courses - Macroeconomic aspects, Alain de Wever (ULB) - Patents, William Bird (Bird Goën & Co) - Managing teams to reach optimal results, Dirk Verhoeven (Pfizer) - Marketing in the pharmaceutical industry: life cycle management of a medicinal product, Direct to Consumer & how to create a brand for a drug, Johan Heylen (GSK) - How to understand and use the key drives and trends in today's pharmaceutical market, Christelle Goblet (Accenture) - Access to innovative medicinal products, Alain Dupont (VUB) - Pricing & reimbursement of medicinal products, Marc Czarka (HM3A)
Understanding of: - Principles and practical application of health economics and patient-reported outcomes within the pharmaceutical industry - Regulation and legal considerations of Product information - Processes of production and review of Product Information to ensure adherence to ethical and legal principles pertaining to marketing activities