Free University of Brussels (ULB), PHARMED

Description

Courses - Macroeconomic aspects, Alain de Wever (ULB) - Patents, William Bird (Bird Goën & Co) - Managing teams to reach optimal results, Dirk Verhoeven (Pfizer) - Marketing in the pharmaceutical industry: life cycle management of a medicinal product, Direct to Consumer & how to create a brand for a drug, Johan Heylen (GSK) - How to understand and use the key drives and trends in today's pharmaceutical market, Christelle Goblet (Accenture) - Access to innovative medicinal products, Alain Dupont (VUB) - Pricing & reimbursement of medicinal products, Marc Czarka (HM3A)

Outcomes

Understanding of: - Principles and practical application of health economics and patient-reported outcomes within the pharmaceutical industry - Regulation and legal considerations of Product information - Processes of production and review of Product Information to ensure adherence to ethical and legal principles pertaining to marketing activities

IMI Standards

• A predefined set of teaching objectives, leading to defined learning outcomes
• Assessment of the students' achievement in accordance with the agreed learning outcomes of the training offered
• A system for collecting, assessing and addressing feedback from learners, teachers, technical / administrative staff and programme / course / module managers
• Availability of appropriate and regularly reviewed reference material (e.g. published articles, links, book chapters, scripts, etc)
• Defined and transparent admission criteria
• Quality assurance of teaching staff
• Regular review of the QA/QC process and demonstration that the training is further developed in light of this review
• The facilities, infrastructure, leadership and competences available for the support of student learning
• University accreditation OR a system for approving, monitoring and reviewing the training offered