King's College London

Healthcare Market Place

Practical Information

Commencing Date:
London United Kingdom

Teaching Methodology:
Credits :
Short courses (CPD): 15 CATS

European Fees:
1550 GBP
Non European Fees:
2450 GBP
Scholarship Possibilities:

Course Contact

Programme Officer

+44 (0)20 7848 4684


Fees Information

Office Link

King's College London

University Accreditation: Yes

Centre of Excellence


This module explores all aspects of the marketing of medicines. We will consider market analysis and planning, advertising and codes of practice. There will also be sessions on health technology assessment and an introduction to pharmacoeconomics. Teaching will be supplemented with case studies and practical exercises.

IMI Standards

  • A predefined set of teaching objectives, leading to defined learning outcomes
  • Assessment of the students' achievement in accordance with the agreed learning outcomes of the training offered
  • A system for collecting, assessing and addressing feedback from learners, teachers, technical / administrative staff and programme / course / module managers
  • Availability of appropriate and regularly reviewed reference material (e.g. published articles, links, book chapters, scripts, etc)
  • Defined and transparent admission criteria
  • Quality assurance of teaching staff
  • Regular review of the QA/QC process and demonstration that the training is further developed in light of this review
  • The facilities, infrastructure, leadership and competences available for the support of student learning
  • University accreditation OR a system for approving, monitoring and reviewing the training offered